Last week? Last month? 2022? Or perhaps you set it up, felt very productive, ticked it off your to-do list and haven't looked at it since?
No judgement... but we need to talk about it! Your Google Business Profile is one of the easiest ways to help potential customers find your business online... and did I mention it's FREE?! But having a profile and actually making the most of it are two very different things.
Imagine someone searching for exactly the service you offer. You want Google to know that your business is relevant to their search. That's where an optimised Google Business Profile comes in. Accurate services, descriptions, opening hours, photos and contact details all help Google understand your business.
Think of it as your digital shop window. You wouldn't leave your physical shop looking abandoned, so don't let your Google profile look that way either!
Let's be honest... we've all stalked the Google reviews before booking somewhere. Your potential customers are no different.
Reviews build trust, provide social proof and can influence whether someone chooses your business or keeps scrolling. And please, reply to them Even a simple, thoughtful response shows you're paying attention and using key words can help cement your search terms with Google.
Yes, even to that slightly awkward three-star review from someone who clearly got out of bed on the wrong side. Google also considers review signals when ranking businesses locally, so they're worth paying attention to!
Yes, really. Another platform to post on! Before you roll your eyes, hear us out... You can share business updates, services, offers, recent projects and useful information directly on your Google Business Profile. These updates give potential customers more information about your business and help keep your profile looking fresh. Regular posting isn't a magic SEO button, but it's another useful piece of your online marketing puzzle.
One thing we see businesses overlooking is consistency. Your website says one thing, Instagram is promoting something else and your Google profile is still talking about a service you stopped offering two years ago.
Not ideal!
Your messaging, services, keywords and business information should be consistent across all three. This helps create a recognisable brand, improves the customer experience and supports your overall local SEO efforts. Basically, your online platforms need to be having the same conversation!
We know what you're thinking... "Lovely, another thing I should be doing but haven't got time for."
And that's exactly why businesses outsource this stuff! At LEVA Business Support, we can optimise your Google Business Profile, manage your reviews and keep your posts up to date, making sure everything works alongside your website and socials.
You focus on running your business. We'll help make sure people can find it. Because being brilliant at what you do is great... but people need to know you exist!
Let's have a chat about your Google Business Profile.
